At Whale Seeker, we’re proud to announce that we’ve been officially recertified as a B Corporation—a testament to adhering to the highest standards of verified social and environmental performance, legal accountability and public transparency. For us, this recertification is more than just a seal of approval; it’s a framework that guides our mission to build AI-driven solutions that create positive change for society and the environment.
Our B Corp certification reflects not only our dedication to ethical AI, but also how we built our company from the ground up. Following this framework was crucial for us because it ensured that we were holding ourselves accountable to the highest standards in both impact and transparency.
– Emily Charry Tissier, CEO of Whale Seeker
In this post, we’ll explore what the B Corp framework is all about, what it means for Whale Seeker’s customers and collaborators, and how it continues to shape our approach to business.
What Is B Corp Certification?
The B Corp Certification is more than just a badge— unlike traditional businesses that focus on maximizing shareholder profits, B Corps are required to balance profit with purpose.
The B Corp certification provides a 360-degree view of a company’s impacts, including:
Governance. How well the company is managed and how ethically it operates.
Workers. How it treats its employees, including wages, benefits, and overall well-being.
Community. Its engagement with and impact on the local and global community.
Environment. Its environmental footprint and sustainability practices.
Customers. The impact of its products and services on consumers.
The idea is simple: create businesses that you can trust and value based on third-party validation, transparency and accountability. It’s not just about being “the best in the world,” but also “the best for the world”.
Why the B Corp Framework Matters For Innovation
Whale Seeker is dedicated to using artificial intelligence to protect marine life, support conservation efforts, and empower data-driven environmental decisions. But what sets us apart is our unwavering commitment to do all of this ethically.
Here’s how B Corp guides our decisions:
Trust, transparency, and accountability for continuous improvement.
As a B Corp, trust and transparency are non-negotiable principles in all aspects of our work. We undergo an annual impact assessment, which holds us accountable to our commitments. Whether it’s employee well-being, environmental sustainability, or ethical AI development, our accountability framework helps us identify areas for continuous improvement. As a B Corp, we operate with a long-term view and a commitment to ethical relationships. Our customers benefit from partnerships built on trust, transparency, and shared values. This means more reliable, resilient collaborations that help mitigate risks—whether regulatory or reputational—while fostering innovation.
Stakeholder-driven decisions.
While shareholder profit drives decisions in many companies, at Whale Seeker, we prioritize the interests of all stakeholders. Whether it’s partnering with our customers on the latest innovation for marine mammal protection, setting measurable goals to minimize our environmental impact or choosing collaborators whose values align with ours to deliver our customers turnkey solutions, B Corp certification ensures that we’re always thinking beyond the bottom line, focusing on communities, employees, and the environment.
Tangible Impact to support our customers achieve the Sustainable Development Goals (SDGs).
Our work aligns with several United Nations Sustainable Development Goals (SDGs), including Life Below Water, and Climate Action. By leveraging Whale Seeker’s ethical AI technology, our customers can better track, measure, and meet their own Sustainable Development Goals (SDGs). Our tools empower clients to demonstrate concrete progress on these global goals, providing them with valuable data to support their sustainability initiatives and regulatory compliance. However, it’s not just the products we provide to our customers for more sustainable business decisions for shipping their goods, mitigating impact of their operations or conservation; we actively manage our own environmental impact, especially concerning AI’s carbon footprint. With AI development being energy-intensive, we’re constantly working to minimize our carbon emissions, exploring green energy options and refining processes to reduce waste. We don’t just make sustainable products but we also do it in a sustainable way.
In short, being a B Corp helps keep us accountable, focused, and mission-driven so our customers have efficient, fast and reliable marine mammal detection tools for mitigation and conservation efforts.
B Corp: Our Commitment to Continuous Improvement
Becoming a Certified B Corp is not a one-time milestone—it’s a continuous journey of growth and accountability. We’re dedicated to constantly evolving how we operate, from enhancing employee well-being to reducing our environmental impact, ensuring every aspect of our business aligns with our mission of ethical and sustainable AI development.
With our recent B Corp recertification, we’re reaffirming our commitment to upholding these high standards and working with customers who want to make an impact for the health of our oceans.
Learn more about our sustainability commitment HERE.
F.A.Q.
What is a B Corporation?
A B Corporation is a business that has met rigorous standards of social and environmental performance, accountability, and transparency. B Corps prioritize the welfare of all stakeholders, not just shareholders.
How does Whale Seeker’s B Corp certification benefit our clients?
How does Whale Seeker ensure the ethical use of AI, and how does the B Corp certification process evaluate this?
What are some tangible examples of how Whale Seeker’s AI tools have helped clients achieve their Sustainable Development Goals (SDGs) or improved marine conservation efforts?
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